There’s nothing quite like watching Paris Hilton talk about how much money she makes because of her perfume and clothing line. While no doubt she’s had to have some skill in order to make money, we don’t really “respect” people like that.

Let’s face it, most of us could “launch” a business if we have $100,000 to spend, right? Haven’t you always felt a little left out? How many times have you watched a close friend or relative fall into a large sum of cash?

Isn’t your thought always the same? If I had that kind of money I’d open my own business and start making my own products and then I’d do this and that, etc.

Or even better, have you ever DREAMED of winning the lotto?

I have a friend who has probably spent the last 8 years fantasizing over what he
would do if he were to win. He’s already picked out his mansion, his fancy cars, the
charities he would donate to, the clothes he would wear, and he even figured out
EXACTLY how he would invest the money!

Have you ever done anything like that? I may be a little guilty of that myself

Anyway - my whole point is that MOST of us don’t have a lot of money when we start. We’re here because we WANT money! But there’s a startling fact about money that most people seem to ignore.

Money goes to those willing to accept it. I’d bet right now you have several million dollar ideas in your head, just sitting there. But you want to know the funny part? They’re not what you think.

If you were thinking along the lines of “pet rock”, a squeezable soda dispenser, or some other weird idea - think again!

The fastest, easiest, and least corniest way to make money is to tap into an existing market where people are already BUYING. Let me give you an example.

You’ll have to pardon me for writing this, but let me ask you a personal question. How often do you buy toilet paper? If you’re an average family, you probably go through several rolls each week.

Will you stop buying toilet paper someday? I hope not!

You buy toilet paper, your neighbor, your minister, EVERYONE!!

Now I’m not suggesting you go out and starting selling toilet paper, not by any means. What I’m pointing out is that the companies that sell toilet paper have a captive market. That have a product they can sell over again and again…and again.

And it doesn’t matter that TONS of companies sell toilet paper. Some people like a certain brand, some people want CHEAP, while others want the most expensive.

So what does all this have to do with YOU?

Take something you already know. Something you are into now. (Poker, Sewing, Cooking, Writing, etc) and package it as a product!

You don’t have to be an expert, you just have to know a little more than the guy who buys your ebook! As you write more, you’ll know more. Everyone has to start somewhere, but the important thing is just to start.

And one of the BEST ways to start your own business from scratch is with a blog. We’ll get into that in another post really soon.

In the meantime, send a friend a link to this post, it just might be what they were looking for.

And check and see if you need some toilet paper.

Mike Antoni

This entry was posted on Tuesday, July 10th, 2007 at 10:21 pm and is filed under Offers, Marketing, Advice, Blogging, Business, Writing.